Tuesday, October 28, 2008

Nike 2009 Considered Design Program

Today, Nike introduced their latest Considered Design campaign focusing their environmentally friendly aesthetic on key categories other than the the limited amount we’ve seen in the past. The 2009 program will be featured in basketball, running, football (soccer), women’s training, men’s training and sportswear product as well as in tennis and ACG (All Conditions Gear). Having already produced a Considered Air Jordan XX3 in Beijing along with a line of apparel made from 100 percent recycled polyester, the sky is the limit for Nike which sets a goal of all product becoming Considered by the year 2020. Amongst the models, we get a look at the 25th anniversary Pegasus, which has been the company’s best selling running shoe of all time and will become the first Considered running shoe design as well.

No comments: